Ujamaa (Cooperative Economics): To build and maintain our own stores, shops, and other businesses and to profit from them together.

Nia (Purpose): To make our collective vocation the building and developing of our community in order to restore our people to their traditional greatness.

Kuumba (Creativity): To do always as much as we can, in the way we can, in order to leave our community more beautiful and beneficial than we inherited it.

Imani (Faith): To believe with all our hearts in God, our people, our parents, our teachers, our leaders, and the righteousness and victory of our struggle.

Kwanzaa symbols include a decorative mat on which other symbols are placed, corn and other crops, a candle holder with seven candles, called a kinara, a communal cup for pouring libations, gifts, a poster of the seven principles, and a black, red, and green flag (optional). The symbols were designed to convey the seven principles.